Expanding Product Offerings and Quality Essay Example | Topics and Well Written Essays - 500 words

Expanding Product Offerings and Quality - Essay Example Change occurs based on the fluctuation in the market due to innovations on new ways of doing things. It can also be based on the actions of the competitors for substitute products which may change customer loyalty. This may result from reduced sudden decline in sales. Pay a closer look at the customer’s feedback against the brand. Check on the activities of your competitors in terms of their blending, grading and sorting. Check on the marketing trends and the promotional feedbacks. The most attribute of iPhone is its retina-display screen which has a higher screen resolution. Its high density pixel presents quality images and better text display. The phone’s curved font edges and the color combination attracts customers in various niches (Sander & Scott 2012). To this end, the phone has a higher contrast ratio with a combination of brighter white screen resolution and deeper In-Pane thus improving the brand’s viewing angle, a feature that its close substitute are far from reaching. It chemically hardened glass pane; ultra-durable and greatly resistant to any form of scratches. The possession of the 3G internet enabled, music player, touch pads, glossy appearance and wide screen raises the attractiveness of the Apple’s product leaving no option but to purchase. Apple’s retail management appreciates the need for window display which is most appealing for the sale of iPhone product (Elliot, 2012, p.111). This draws the customers, promotes-slow moving items leading to better sales even during economic depressions. The window display approaches proves cost-effective and hence attributes further presents a further platform for special advertisement which translates into its sales. Changing the brand’s contrast ratio which has a combination of the brighter white screen resolution and deeper In-Pane will interfere with the brands viewing angle. Most loyal customers have been urged to buy this brand based on its contrast ration